The Education

Kevin Jodrey rocking his CASP T shirt and Reverend Jeff Cannabis at the 1st Annual Terpestival.

Producers and processors CAN compete in a diverse marketplace by highlighting the incredibly diverse ways that terpenes and terpene profiles deliver cannabinoids to many, many different endocannabinoid systems — many of which are not made well by THC. While the Terpene Tournament (TM) showcases industry evolution, our keynote and panel speakers provide the scientific, technical, and expert information necessary to stimulate market growth and consumer preference for diversity.

There are three panels, two of which are annual in the sense that they address ongoing topics associated with a popular education focus: branding cannabis with the politics of wellness, by populating and popularizing the value of terpenes in the production of the “entourage effect” coined by our keynote speaker, Dr. Ethan Russo. This stands in contrast to a monocultural focus on the cash value of lab-reported THC, which we see as the cultural foundation of the current regulated market.

Let’s take a look at the panels….

Industry Evolution. The purpose of this panel is to catalyze the evolution of Washington’s legal cannabis industry by featuring Subject Matter Experts with deep historical and ongoing perspectives not readily available in Washington State. Our speakers are:

  • Kevin Jodrey of Wonderland Nursery and the Ganjier;
  • Rick Pfrommer of Pfrommer Consulting, former lead buyer for Harborside Health Center;
  • Aaron Stancyk of our lab sponsor Medicine Creek Analytics;
  • Terpene Tournament (TM) Judges’ Coordinator, Alison Draisin of Ettalew’s Medibles.

Cannabis-derived and other Terpenes, a Public Conversation. This panel addresses an emergent industry phenomenon, which is the market for Cannabis-derived and other Terpenes. The purpose of this panel is to educate industry and the public on different perspectives and techniques emerging as industry “takes on” terpenes to create and market products. Our speakers are:

  • Ben Cassiday of True Terpenes;
  • Kate Quackenbush of I 502 processor Fractal;
  • Pam Haley of Aromatherapy Consulting and I 502 producer/processor Pam’s Plants;
  • and Jeremy Plumb of Farma, The Cultivation Classic, and the Open Cannabis Project.

Terpenes and Wellness. This panel addresses the science and practice of cannabis-facilitated wellness. The purpose of this panel is to hear from medical experts how terpenes are used in the clinical setting.  Retention of the terpene fraction may influence the overall effect of the product used. Examples from patients will be presented. The speakers on this panel are:

  • Dr. Michelle Sexton, co-founder and Medical Science Research Director for the Center for the Study of Cannabis and Social Policy;
  • Seattle pediatric physician Dr. Hatha Gbedawo;
  • and keynote speaker Dr. Ethan Russo.

The information provided by our subject matter experts create strong roots for another foundation to be possible: wellness. We understand wellness in terms of an ecology in balance, a condition of physical well-being that is reproduced by the health of the social system in which our bodies are embedded.

Please meet the Speakers… 


Ethan Russo, MD, is a board-certified neurologist, psychopharmacology researcher, and Medical Director of PHYTECS, a biotechnology company researching and developing innovative approaches targeting the human endocannabinoid system (“ECS”).

Previously, from 2003-2014, he served as Senior Medical Advisor, medical monitor and study physician to GW Pharmaceuticals for numerous Phase I-III clinical trials of Sativex® for alleviation of cancer pain unresponsive to optimized opioid treatment and initial studies of Epidiolex® for intractable epilepsy.

He graduated from the University of Pennsylvania (Psychology), and the University of Massachusetts Medical School, before residencies in Pediatrics in Phoenix, Arizona and in Child and Adult Neurology at the University of Washington in Seattle. He was a clinical neurologist in Missoula, Montana for 20 years. He has held faculty appointments in Pharmaceutical Sciences at the University of Montana, in Medicine at the University of Washington, and as visiting professor, Chinese Academy of Sciences.

He is a former president of the International Cannabinoid Research Society and former Chairman of the International Association for Cannabinoid Medicines. He serves on the Scientific Advisory Board for the American Botanical Council. He is author/editor of seven books on cannabis and medicinal herbs, and has also published numerous book chapters, and over fifty articles in neurology, pain management, cannabis, and ethnobotany. He has consulted or lectured on these topics in 38 states and provinces and 32 countries.

Industry Evolution Panel

Kevin Jodrey — Propagating for Terpenes

Kevin Jodrey is one of the most well known growers in Humboldt County and is an internationally respected cannabis expert, known for improving and forwarding the modern cannabis movement. As a world renowned hunter of ganja genetics, Kev is fascinated by the search for rare, desirable, and marketable traits.

Kevin is the creator of Port Royal, owner of Wonderland Nursery, and co-founder of The Ganjier. He’s been a cannabis cultivator for decades, running his own operations and offering consulting services to the broader community. He’s spoken at universities, judged at the Emerald Cup, and consulted on cannabis related educational shows for National Geographic and A&E.

Featured in the New York Times, a pulitzer prize winning Washington Post article, countless other articles, books, and radio, and tv shows, he is at the epicenter of the Green Rush and is guiding the industry as it transitions to legalization.

Rick Pfrommer — Buying for Terpenes

Starting at the tender age of 19 working for NORML in Washigton D.C. to co founding the Cannabis Action Network and working on prop 215 with Jack Herer,. Pfrommers life has been all about cannabis for over thirty years. Later going on to helm the groundbreaking Berkeley Patients group before helping to found Harborside Health Center in 2006 he continued to be on the forefront of the emerging cannabis industry. Still based in Oaklnad Ca he now splits his time between  writing ,consulting and traveling the world exploring the cannabis genome.



Aaron Stancyk — Testing for Terpenes





Alison Draisin — Consuming for Terpenes

Alison Draisin is a cannabis activist, educator, writer, consultant, and the founder/CEO of Ettalew’s Edibles, which has won multiple national awards for their gourmet edibles. Alison travels nationally and internationally judging non solvent hash for High Times Magazine Cannabis Cups. She is the judges’ coordinator for the 3rd annual Terpestival on July 15th in Seattle.

Alison is passionate about empowering women in the cannabis industry as well as educating the world about the beauty of the cannabis plant and cannabis safety.

Cannabis-derived and other Terpenes, a Public Conversation

Ben Cassiday

Ben Cassiday is a cannabis educator and business owner focused on building tools for enthusiasts and product developers. He is a founding partner of the GreenWay Cannabis Network – a patient to physician helpline and True Terpenes – a botanical terpene supply company. Aside from cannabis, Ben is passionate about the health benefits of a plant based diet and the use of herbal remedies. When away from his desk in Portland, he can be found with his girlfriend and their pug in the back yard gardening or exploring Cascadia, sampling unique flavors and smells. You can find him on Facebook & Insta @theterpeneguy

Jeremy Plumb

Jeremy Plumb is co-founder of Farma, widely considered to be among Oregon’s best dispensaries. He has consulted with cannabis researchers in Israel, is a co-founder of the Cultivation Classic, Oregon’s leading craft cannabis competition, and has advised members of Congress on cannabis policy. He was on the OLCC rule making advisory committee. He serves on the technical advisory committee of the Resource Innovation Institute and is the Executive Director of the Open Cannabis Project.


Kate Quackenbush

With more than 20 years’ experience in product development, product marketing, and partner development and management, Kate brings a unique blend of operational and strategy experience to Lehua Group. She joins the Company from Fractal, llc,, where she developed Lean Startup product design techniques for large enterprise software teams. Formerly, she served as VP Product Marketing and VP Partner Programs at Kony Solutions, a leading mobile application development and mobile app solution vendor. She has also served in management positions at Microsoft, IdeaBlade, Sybase, and OnDisplay/Vignette. At Microsoft, she managed the Company’s top US System Integrators, and also landed enablement, co-marketing, and market development initiatives for Windows partners in the US. At OnDisplay, she participated in and wrote the Company’s S1 filing, for one of the largest IPOs of 1999.

Kate is a graduate with honors from the University of California at Berkeley and is active in the marijuana legalization movement as a member of NORML and Washington Cannabusiness Association (WACA).

Pam Haley –






Terpenes and Wellness


Michelle Sexton —

Dr. Michelle Sexton began her career as a patient advocate and then homebirth midwife and herbalist. She earned her Doctorate in Naturopathic Medicine from Bastyr University in Seattle Washington, 2008. She completed a postdoctoral fellowship at the University of Washington in the Departments of Pharmacology and Psychiatry and Behavioral Sciences. Her NIH-funded pre-doctoral and postdoctoral research was on the topic of cannabinoids and their roles in neuro-inflammation and neuro-degeneration. Her postdoctoral project investigated cannabis use and impact on endocannabinoids and inflammatory markers in patients with Multiple Sclerosis.

Dr. Sexton is the Medical Research Director at the Center for the Study of Cannabis and Social Policy. She is voluntary clinical faculty at UCSD in the Department of Family Medicine and Public Health. She serves as an editor and technical advisor for the American Herbal Pharmacopoeia Cannabis Monograph. She has presented her research internationally and is published in peer-reviewed journals. Dr. Sexton’s clinical practice, research and teaching focus is on the endocannabinoid system and potential roles for cannabis across a range of conditions and age groups. She is a member of the International Cannabinoid Research Society, the International Association of Cannabinoid Medicine and the Society of Cannabis Clinicians. She maintains a small medical practice in San Diego, CA.

Hatha Gbedawo —

Dr. Hatha Gbedawo (Buh-Doww) was born in New York and raised in the Colorado Rockies. She has been practicing in Seattle for over ten years and continues to love living in the Pacific Northwest. Dr. Gbedawo is a licensed primary care physician and is board certified in naturopathic medicine specializing in pediatrics. She encourages and sustains a curiosity in medicine and continues to stay current on novel treatments and existing research. Dr. Gbedawo believes that healing the whole family provides the best environment for healthy children.

Dr. Gbedawo works with children with many neurological concerns including epilepsy/ seizures, Tourette’s and tics; applying same principles of addressing underlying triggers of inflammation and oxidative stress to these complex and often chronic neurological conditions. Dr. Gbedawo has also opened up her practice to working with patients interested in exploring CBD (cannabidiol) for pediatric seizures and is investigating its application for tics, anxiety and stimming behaviors. Medical Cannabis is still considered a controlled substance, and in the pediatric population utilizing this treatment has to be done with caution and transparency with all providers and care givers of the affected children; Dr. Gbedawo can help families navigate this process.